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Lavie is a trendy fashion lifestyle brand aimed at Gen Y young women who are multi-dimensional, self-made, confident, and full of life. Lavie has a vibrancy to the colours, youthfulness, and fun associated with this brand. Lavie reflects the independent and adventurous spirit of today’s young woman in India, who values individuality and is very optimistic about life. Lavie’s motto embodies the concept of Me, Myself, and I; it has a wide variety of handbag styles that support a woman’s many moods: from satchels to totes to shoulder bags to hobos to boxes – all of them suit a woman’s mood perfectly!