ADAPTIVE FIT: THE ARETTO DIFFERENCE

Kids Wear

Kids’ feet grow fast, about 1.5 to 3mm every month in the first four years. But most shoes don’t. That’s a big design flaw. One in three kids wears the wrong shoe size, leading to discomfort and restricted movement. So we asked a simple question: why do shoes stay the same when kids don’t? That question led to our core innovation – shoes that expand.